Firm client, the University of Florida, is the birthplace of Gatorade ® sports drink. It was proven via the Florida Gators football team. Its history back to its invention in 1965 is summarized in this historic marker on the U of F Gators campus:

Partner, Dan Lueders, represents the University of Florida and is shown here at the Cade Museum exhibit which includes the actual med-school lab benches where Gatorade ® sports drink was invented:

Our law firm secured the original Gatorade ®  trademark registrations and various patents around the world for the product. Gatorade ® is a multi-billion dollar success story and is an ongoing part of our firm’s history.