This presentation addresses common questions concerning intellectual property law, and explains why intellectual property (IP) is usually the most valuable asset for businesses. The presentation gives information about patents, trademarks, copyrights, and trade secrets. It provides information about how to obtain IP protection, how long the registration process lasts, associated costs, and who can typically handle the registration process. In addition, there is a discussion of foreign IP protection as well as how long you receive protection for each form of IP. The presentation also gives information on how to do an initial knockout trademark search as well as the trademark process in the United States including intent-to-use (ITU) based, use based, Paris Convention based, and Madrid Protocol trademark applications. There is discussion on specimens and the post-registration process for trademarks as well as a discussion of IP licensing and IP as it relates to operation agreements, employment agreements, and third-party supplier agreements. In addition, there is a discussion about nondisclosure agreements (NDAs) and franchising law. To view the presentation, visit:  CLE – Introduction to IP Law from Woodard, Emhardt, Moriarty, McNett and Henry LLP