Helping Candy Dynamics Maximize the Value of their Brands

Since 2001 Candy Dynamics has pushed the boundaries of flavor and sour in the candy business. Its flagship product, Toxic Waste® Hazardously Sour Candy®, is an innovative and phenomenally popular, one-of-a-kind, double-action sour candy treat that has become a hit with candy lovers of all ages worldwide. In fact, you’ve probably seen their distinctive yellow Toxic Waste drums before. Building on that success, Candy Dynamics’ Slime Licker® liquid candy product found tremendous success in recent years on social media, racking up nearly a billion impressions!

To protect the intellectual property assets of Candy Dynamics and further expand their brand, Laura King, President of Candy Dynamics worked with Woodard attorney, Bill McKenna. Over the years, Bill has secured numerous trademark registrations for Candy Dynamics’ trademarks and trade dress and has used these intellectual property assets to defend Candy Dynamics from copycat and me-too type products, including on Amazon and other online marketplaces. In conjunction with an industry licensing agent, Candy Dynamics and Bill McKenna have grown the Toxic Waste® brand to include apparel, chocolates, stuffed animals, toys, frozen desserts, slush machines, sodas, and more.

Candy Dynamics is currently enjoying healthy sales and brand awareness and future sales expectations are high as the company continues to support the brand with new and innovative products, provides creative marketing campaigns and works to further build its distribution chains in the US and internationally.

For more information on Candy Dynamics, please visit: Candy Dynamics